Keap
- Best suited for
- Businesses with large email lists, often selling digital products
- Platform role
- CRM and email marketing automation, with texting through a business phone line
- Primary focus
- Email marketing automation, segmentation, and pipeline tracking
Capability snapshot
- CRM with contact and pipeline tracking
- Deep email marketing automation and segmentation
- Two-way texting on higher plans, in the US and Canada
- Landing pages, with third-party tools for a full website