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Momentum vs Kajabi

Kajabi is built around creating and selling online courses, with marketing tools layered on top. Momentum is built around running a business day to day — leads, bookings, follow-up, payment — and includes course and membership hosting alongside it. Here's how they compare.

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This comparison is a high-level fit guide, not a promise of one-for-one feature parity. Product plans and limits change, so confirm current requirements with each provider before switching.

At a glance

Two platforms built around different priorities

Kajabi

Best suited for
Course creators and online educators selling educational content
Platform role
A course platform with marketing funnels and email built around course sales
Primary focus
Creating, hosting, and marketing online courses

Capability snapshot

  • Course, coaching, and membership hosting
  • Contact tagging and member segmentation
  • Marketing funnels for course launches
  • Contact management rather than a sales pipeline

Momentum

Best suited for
Small business owners running the business themselves or with a small team
Platform role
CRM, website, funnels, email, SMS, calendar, and payments in one login, preloaded rather than built from scratch
Primary focus
Capturing the lead, following up, booking the job, and taking the payment in one platform

Capability snapshot

  • Calls, texts, email, Facebook, and Instagram in one inbox
  • CRM and pipeline with booking and payment collection built in
  • Website, funnel, and landing page builder included
  • Missed-call text-back and follow-up that run without you

Day-to-day differences

Where the choice shows up in your workflow

01

Full CRM, not a contact list

Deals move through pipeline stages with owners, values, and next steps. Kajabi's contacts are organized for course buyers, not for tracking a job from inquiry to invoice.

02

Two-way texting included

Text students and leads back and forth from the same inbox as calls and email, rather than reaching them only through course email sequences.

03

Follow-up on autopilot

Missed calls get texted back and new leads get chased automatically, across the whole business — not only during a course launch window.

04

One flat price

One monthly price for the platform, without stepping up a tier to add more products, funnels, or contacts.

Best-fit guide

Which one is right for you?

Choose Kajabi if

  • Selling online courses is the whole business model
  • You need deep content delivery, drip scheduling, and student-progress tracking
  • You don't take inbound calls or run a booked-appointment business

Choose Momentum if

  • You sell services or take bookings alongside the course content
  • You need a real sales pipeline, not tags on a contact list
  • You want calls and texts in the same inbox as your course marketing

One connected platform

What one Momentum login actually connects

Momentum connects the customer record, conversations, pages, campaigns, and follow-up so each tool has the context of the rest.

CRM and pipeline

Keep contacts, opportunities, notes, and next steps together from first inquiry through payment.

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One conversation inbox

Manage calls, texts, email, Facebook, and Instagram conversations without losing the contact history.

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Websites, funnels, and pages

Build the places where people discover an offer, submit an inquiry, or take the next step.

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Email marketing

Send useful updates and follow-up campaigns from the same system that holds the customer record.

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Follow-up workflows

Respond to missed calls and new inquiries with repeatable workflows instead of relying on memory.

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Reporting and analytics

Review performance and activity in Momentum, with advanced reporting available on eligible plans.

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Pricing context

Compare the full setup, not one line item

Momentum starts at $197 CAD/month for the Momentum Lite plan (for one-person shops), and that includes a full CRM, call tracking, and two-way texting alongside course and membership hosting. Kajabi's plans are tiered around course delivery and marketing volume, and its contact management is built for course buyers rather than a sales pipeline.

Competitor pricing models and feature availability described on this page were checked against each vendor's published pricing and documentation on August 22, 2026. Plans change often. For an accurate comparison, include the seats, contacts, messaging volume, setup, and add-ons your own workflow requires.

Common questions

Frequently asked questions

Can I host courses and memberships in Momentum like I would in Kajabi?

Yes. Momentum includes online course and membership site hosting alongside its CRM, funnels, and automation.

Kajabi calls its funnels Pipelines. Is that the same as a sales pipeline?

No — a Kajabi Pipeline is a marketing funnel, a sequence of pages and emails. Momentum's pipeline is a sales pipeline: deals with stages, owners, and values that you move from inquiry to closed.

Who should use Kajabi instead of Momentum?

If the business is exclusively course creation and you need deep content delivery and student-progress features, Kajabi goes further in that direction.

Can I migrate my Kajabi courses and contacts to Momentum?

Reach out and we'll talk through what's involved — course content and contacts are generally rebuilt or imported rather than moved automatically.

Is there a contract?

No. Momentum is month-to-month with no contracts, and it comes with a 30-day money-back guarantee*.

Decide whether Momentum is the right alternative to Kajabi

Compare the plans, see how the pieces connect, and pick the one that fits how you actually run the business.

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