Choose the Test
Select a page, funnel, email, offer, or workflow and decide which single element to compare.
What's included · A/B Testing
Know which version converts, before you commit to one
Run two versions of a page, email, or offer against each other, and let the results, not a guess, decide which one you keep.
Why it matters
Make a/b testing part of the full customer journey
Comparing versions of the same marketing asset replaces guesswork with performance data, helping teams decide which message, layout, or offer to keep.
How it works
How a/b testing works in Momentum
Run the Variations
Create the versions and run the split test with each variation available to the audience.
Review the Results
Compare tracked performance and decide when there is enough data to select a version.
What you can do
Everything you need to put a/b testing to work
Test any part of the funnel
Compare two or more versions of a page, funnel step, or workflow, and the better-performing one gets flagged automatically.
Better subject lines, better clicks
Test subject lines against each other for opens, then test content and layout for clicks.
Higher-converting landing pages
Test headlines, messaging, and layout against each other to see which gets more visitors to act.
Dial in the offer itself
Split-test buttons, price points, order forms, and shipping options to find what's actually holding a sale back.
Best fit
When a/b testing belongs in your workflow
Start with the job this feature needs to do, then connect it to the customer record and follow-up around it.
Marketers testing landing pages or funnel steps
Email teams comparing subject lines, content, links, or layouts
Sellers evaluating buttons, price points, order forms, or shipping options
One connected platform
A/B Testing works better when it is connected to everything around it
Momentum connects the customer record, conversations, pages, campaigns, and follow-up so each tool has the context of the rest.
CRM and pipeline
Keep contacts, opportunities, notes, and next steps together from first inquiry through payment.
Learn moreOne conversation inbox
Manage calls, texts, email, Facebook, and Instagram conversations without losing the contact history.
Learn moreWebsites, funnels, and pages
Build the places where people discover an offer, submit an inquiry, or take the next step.
Learn moreEmail marketing
Send useful updates and follow-up campaigns from the same system that holds the customer record.
Learn moreFollow-up workflows
Respond to missed calls and new inquiries with repeatable workflows instead of relying on memory.
Learn moreReporting and analytics
Review performance and activity in Momentum, with advanced reporting available on eligible plans.
Learn moreCommon questions
Frequently asked questions
What is A/B testing?
A/B testing, often called split testing, is the practice of comparing two versions of the same marketing asset to see which one performs better.
What are the benefits of A/B testing?
It replaces a guess about what your audience wants with actual data on what they respond to.
Is it easy to run A/B tests in Momentum?
Yes. You can set up a split test across landing pages, funnels, or emails in just a few clicks.
How do I know when a test is finished?
Momentum tracks performance for each version and shows you the results so you can decide when you have enough data to pick a winner.
See a/b testing inside Momentum
See how this feature fits with everything else in Momentum, then pick the plan that's right for you.
30-day money-back guarantee* · No contracts · Cancel anytime