Momentum answers
How fast should a business return a missed call?
Within minutes, ideally seconds. A caller with an urgent need is often calling more than one business in the same sitting, and tends to book with whoever responds first — not necessarily whoever does the best work. A same-day callback is far better than nothing, but it's competing against businesses that reply immediately.
The value of a fast reply isn't just courtesy — it's that the caller's intent is highest in the moments right after they called. That urgency fades the longer they wait, and by the next day many have already hired someone else.
An automated text sent the moment a call is missed closes most of that gap without requiring anyone to physically pick up the phone.